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| Author: | Moriarty, R. T. Bateson, J. E. G. |
| Title: | Exploring complex decision making units : a new approach. |
| Journal: | Journal of Marketing Research
1982 : MAY, VOL. 19:2, p. 182-191 |
| Index terms: | BUYING CENTRES ORGANIZATIONAL DECISION MAKING |
| Language: | eng |
| Abstract: |
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