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| Author: | Pae, J. H. et al. |
| Title: | Managing intraorganizational diffusion of innovations: impact of buying center dynamics and environments |
| Journal: | Industrial Marketing Management
2002 : NOV, VOL. 31:8, p. 719-726 |
| Index terms: | Industrial purchasing Buying centres Innovation Business environment Corporate culture |
| Language: | eng |
| Abstract: | The authors try to identify the factors that play a tangible role in facilitating the the intraorganizational diffusion of process but also assess the impact on the innovation-adopting firm through the high level of intraorganizational diffusion. |
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