search query: @author White, R. / total: 28
reference: 16 / 28
Author: | White, R. |
Title: | TV audience measurement |
Journal: | Admap
2005 : VOL. 40:3, p. 12-13 |
Index terms: | Advertising Measurement Research Television advertising |
Language: | eng |
Abstract: | The article reviews the changing field of research in the television advertising. The author describes TVAM ( TV audience measurement) systems and discusses the measures and their limitations. |
SCIMA