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| Author: | White, R. |
| Title: | TV audience measurement |
| Journal: | Admap
2005 : VOL. 40:3, p. 12-13 |
| Index terms: | Advertising Measurement Research Television advertising |
| Language: | eng |
| Abstract: | The article reviews the changing field of research in the television advertising. The author describes TVAM ( TV audience measurement) systems and discusses the measures and their limitations. |
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