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| Author: | White, R. |
| Title: | How people buy cars |
| Journal: | Admap
2004 : VOL. 39:2, p. 15-17 |
| Index terms: | Buying Cars Consumer behaviour |
| Language: | eng |
| Abstract: | The article looks at how consumers set about buying a new car. It discusses the market characteristics, the buying process and other considerations. This is the first part of a two part analysis. |
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