search query: @author White, R. / total: 28
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Author: | White, R. |
Title: | Market models and modelling |
Journal: | Admap
2004 : SEP, VOL. 39:8 (453), p. 12-13 |
Index terms: | communication marketing models models |
Language: | eng |
Abstract: | This article explores, how econometrics and other modelling techniques can aid communications planning and evaluation. |
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