search query: @author White, R. / total: 28
reference: 17 / 28
Author: | White, R. |
Title: | Channel planning and research |
Journal: | Admap
2004 : NOV, VOL. 39:10, (455), p. 18-19 |
Index terms: | advertising campaigns advertising media media selection |
Language: | eng |
Abstract: | How should marketers and their agencies respond to the growing number of media channels? And how can such multi-faceted campaigns be measured? |
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