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| Author: | White, R. |
| Title: | Doing the buzz |
| Journal: | Admap
2005 : OCT, VOL. 40:9 (465), p. 18-19 |
| Index terms: | Internet marketing |
| Freeterms: | word-of-mouth |
| Language: | eng |
| Abstract: | Marketers have to face the fact that word of mouth takes away more of their control over their brand. They must take into consideration the power of word-of-mouth marketing, especially on the Internet. |
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