search query: @author White, R. / total: 28
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| Author: | White, R. |
| Title: | Measuring campaign ROI: Ford's Next F-150 |
| Journal: | Admap
2005 : OCT, VOL. 40:9 (465), p. 36-38 |
| Index terms: | advertising campaigns measurement return on investment |
| Language: | eng |
| Abstract: | This article reports on how a highly successful launch campaign was measured and analysed, in a case from the US XMOS databank. |
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