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| Author: | White, R. |
| Title: | How to manage sponsorships |
| Journal: | Admap
2005 : DEC, VOL. 40:11 (467), p. 12-13 |
| Index terms: | marketing sponsorship |
| Language: | eng |
| Abstract: | The article explains that in order to get benefit for your business from a sponsorship, it has to be planned, executed, supported and evaluated professionally. |
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