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| Author: | Feng, R. Morrison, A. M. |
| Title: | Quality and value network: Marketing travel clubs |
| Journal: | Annals of Tourism Research
2007 : JUL, VOL 34:3, p. 588-609 |
| Index terms: | relationship marketing |
| Freeterms: | membership perceived quality value network vacation clubs |
| Language: | eng |
| Abstract: | This article discusses membership programs as important business modes and marketing tools among tourism and hospitality organizations. The authors suggest that perceived quality and value to organizations have more than one dimensions in a membership setting. As a result it is easier for these programs to increase commitment and cooperation than to increase retention by managing membership quality. |
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