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| Author: | Ziek, P. |
| Title: | Making sense of CSR communication |
| Journal: | Corporate Social Responsibility and Environmental management
2009 : MAY/JUN, VOL. 16:3, p. 137-145 |
| Index terms: | corporate responsibility social responsibility business communication stakeholders organizational behaviour companies USA |
| Freeterms: | sensemaking |
| Language: | eng |
| Abstract: | This paper aims at providing an illustration of the accounts that comprising CSR communication. Explored are 50 U.S. firms for CSR moves within a variety of organizational contexts. It is shown that communicating CSR is limited to large organizations and especially, that they communicate CSR by conveying information on classically accepted responsible and virtuous behaviours. |
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