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| Author: | Fuchs, C. |
| Title: | Information and communication technologies and society. A contribution to the critique of the political economy of the Internet |
| Journal: | European Journal of Communication
2009 : MAR, VOL. 24:1, p. 69-87 |
| Index terms: | capital accumulation |
| Freeterms: | social software web 2.0 Critical Internet Theory |
| Language: | eng |
| Abstract: | The study argues for the need of Critical Internet Theory. It outlines how such a theory functions by giving an example of the role of gifts and commodities in the Internet economy. It is argued that after the crisis of the 'New Economy', the emergence of web 2.0 signifies the increasing importance of the Internet commodity strategy. It commodifies the users who produce content and communications online on free access platforms. This way advertisement rates are driven up and functions as a legitimizing ideology. In this context, the notion of the Internet prosumer commodity is introduced. |
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