search query: @indexterm Motor cycle industry / total: 28
reference: 26 / 28
| Author: | |
| Title: | The reasoning behind BMW's anomalous product launch. !BMW Motorrad GmbH |
| Journal: | International Management
1984 : APR, VOL. 39:4, p. 44-46 |
| Index terms: | MOTOR CYCLE INDUSTRY FEDERAL REPUBLIC OF GERMANY NEW PRODUCTS MARKETING RESEARCH QUALITY |
| Language: | eng |
| Abstract: |
SCIMA