search query: @indexterm BUYING CENTRES / total: 28
reference: 26 / 28
Author: | Lilien, G. L. Wong, A. |
Title: | An exploratory investigation of the structure of the buying center in the metalworking industry. |
Journal: | Journal of Marketing Research
1984 : FEB, VOL. 21:1, p. 1-11 |
Index terms: | PURCHASING DECISION MAKING BUYING CENTRES ORGANIZATIONAL STRUCTURE METALS INDUSTRY |
Language: | eng |
Abstract: |
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