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| Author: | Bachand, D. |
| Title: | The marketing of ideas : advertising and road safety. |
| Journal: | International Journal of Research in Marketing
1988 : VOL. 4:4, p. 291-309 |
| Index terms: | ADVERTISING MARKETING RESEARCH MOTOR CYCLE INDUSTRY ROAD ACCIDENTS |
| Language: | eng |
| Abstract: |
SCIMA