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Author:Arnould, E. J.
Title:Toward a broadened theory of preference formation and the diffusion of innovations: Cases from Zinder Province, Niger Republic.
Journal:Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 239-267
Index terms:CONSUMER BEHAVIOUR
ANTHROPOLOGY
CULTURE
CASE STUDIES
NIGER
Language:eng
Abstract:
SCIMA record nr: 72716
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