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| Author: | Goetz, H. |
| Title: | Veränderungen als Chance - vom Umbruch zum Aufbruch. *SWISSAIR |
| Journal: | Management-Zeitschrift Industrielle Organisation
1995 : VOL. 64:1/2, p. 55-58 |
| Index terms: | AIR TRANSPORT DEREGULATION COMPETITIVE ADVANTAGE CO-OPERATION SWITZERLAND EUROPEAN UNION |
| Language: | ger |
| Abstract: | Almost everything in the air traffic industry has been in a state of flux for some years. Swissair - so to speak a national institution - has also suffered under this situation. What possibilities are there to overcome the deregulation and the non-membership of the EU? From the entrepreneurial standpoint, there are four: to go it alone, cooperations, important minority participation in European carriers and an association with one of the large European companies. |
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