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| Author: | LeBoeuf, R. A. Shafir, E. |
| Title: | Deep Thoughts and Shallow Frames: On the Susceptibility to Framing Effects |
| Journal: | Journal of Behavioral Decision Making
2003 : APR, VOL. 16:2, p. 77-92 |
| Index terms: | DECISION MAKING CHOICE THEORY COGNITION |
| Language: | eng |
| Abstract: | This paper examines the occurrence of framing effects when more thought is given to problems. In Study I, participants were presented with one of two frames of several decision problems. Participants' Need for Cognition (NC) scores were obtained, and half the participants were asked to justify their choices. Substantial framing effects were observed, but the amount of thought purportedly given to a problem, whether manipulated by justification elicitation or measured by NC scores, did not reduce the incidence of framing effects. In Study 2, participants responded to both frames of problems in a within-subjects design. Again, NC scores were unrelated to responses on the first frame encountered. |
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