search query: @indexterm DEREGULATION / total: 280
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| Author: | Baerns, B. |
| Title: | Separating advertising from programme content : The principle and its relevance in communications practice |
| Journal: | Journal of communication management
2003 : VOL. 8:1, p. 101-112 |
| Index terms: | PUBLIC RELATIONS DEREGULATION ADVERTISING |
| Language: | eng |
| Abstract: | The main point of this article is to discuss the viability of advertising in newspapers, magazines, radio and television. Article also concerns future viabilities of separating advertising, journalism and public relations. |
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