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| Author: | Schnell, M. C. A. |
| Title: | What determines the effectiveness of barriers to entry in liberalised airline markets? |
| Journal: | Journal of Air Transport Management
2004 : NOV, VOL. 10:6, p. 413-426 |
| Index terms: | Airlines Deregulation Entry conditions Managerial activities |
| Freeterms: | Entry barriers |
| Language: | eng |
| Abstract: | Hypotheses are derived concerning the effectiveness of entry barriers in deterring route entry in libralised airline markets. Survey data are used to reflect the perception of airline managers in Australia/New Zealand, Canada, the European Union (EU) and the US. The authors find that industry conditions, and an entrant's objectives, characteristics and strategies influence the effectiveness of entry conditions in hindering entry. The results suggest that effectiveness is a function of the perceived height of the barrier, the perceived ability of the entrant to overcome it, and the reward expected from entry. |
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