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| Author: | Barnes, D. Mieczkowska, S. Hinton, M. |
| Title: | Integrating operations and information strategy in e-business |
| Journal: | European Management Journal
2003 : OCT, VOL. 21:5, p. 626-634 |
| Index terms: | Electronic commerce Operations management Information systems Internet |
| Language: | eng |
| Abstract: | This paper considers what impact the Internet has had on operations strategy and whether new strategic thinking is required in response to the powerful external forces that are re-shaping industry. It postulates that new thinking is required and that effective operations strategy must now also integrate the consideration of information systems strategy within its subject matter. |
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