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| Author: | Cigolini, R. Grillo, G. |
| Title: | Linking strategic planning to operations management: the competitive histograms approach and an empirical study |
| Journal: | Production planning & control
2003 : SEP, VOL. 14:6, p. 517-532 |
| Index terms: | Empirical research Operations management Strategic planning |
| Freeterms: | Competitive histograms |
| Language: | eng |
| Abstract: | This paper presents a new model to fill the gap between top-down strategic models found in literature and real-life applications in field, where the need for a link between strategic planning and operations management emerges as a key-issue. The model considers that the strategic planning process should be triggered by a bottom-up approach, starting from the product cost structure, the product flow analysis and the supply chain, since strategic plans - in the end - will be implemented by division managers. Hence, the focus of strategic planning should be shifted from the company's strategic apex to the personnel involved in the supply chain management. |
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