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| Author: | Kumar, A. Sharman, G. |
| Title: | We love your product, but where is it? |
| Journal: | Sloan Management Review
1992 : WINTER, VOL. 33:2, p. 93-99 |
| Index terms: | LOGISTICS CONSUMER DEMAND DISTRIBUTION |
| Language: | eng |
| Abstract: | Customers increasingly demand on-time delivery from their suppliers. The standard delivery window in supermarkets used to be four hours. Now top suppliers deliver within an hour of their promised times, sometimes within fifteen minutes. The trend toward more reliable delivery times reaches across all industries. Unfortunately, most companies address this problem either with quick fixes that don't work or with complete redesigns that take too long to show results. Some medium-term solutions to make a difference in the delivery system within a year are described. The role of gap analysis is highlighted. A lot of measures to close the gaps are suggested. They provide a systematic framework to renew delivery systems. |
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