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| Author: | Agarwal, M. K. Ratchford, B. T. |
| Title: | Estimating demand functions for product characteristics: the case of automobiles. |
| Journal: | Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 249-262 |
| Index terms: | USA CARS CHOICE THEORY CONSUMER DEMAND ESTIMATION PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
SCIMA