search query: @indexterm Consumer demand / total: 281
reference: 139 / 281
Author: | Müller, S. Geppert, D. |
Title: | Mangelnde Begeisterung: Teleshopping. |
Journal: | Absatzwirtschaft
1996 : FEB, p. 88-92 |
Index terms: | ELECTRONIC SHOPPING TELEVISION INDUSTRY INTERACTIVE COMPUTING DIRECT RESPONSE MARKETING CONSUMER DEMAND GERMANY |
Language: | ger |
Abstract: |
SCIMA