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| Author: | Lin, Bingxian |
| Title: | Studies of consumers' demands and their desires (original in Chinese) |
| Journal: | Journal of Tianjin University of Commerce (c)
1996 : 2, p.36-44 |
| Index terms: | CONSUMER DEMAND |
| Language: | chi |
| Abstract: | Consumers' demands and their desires play a leading role in the purchasing and marketing activities. Desires have their specific mental structure and have laws to follow. As to demands, the factors like object, periodicity, levels , age, being guidance as well as the function of subconscious affect consumers' behavior of purchasing. Only when we understand correctly and guide consumers' demands and their desires, can we promote effectively the business and marketing activities and flourish socialist market economy. |
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