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| Author: | Shao, Qiyang Gao, Yunlong |
| Title: | The trends of consumers' demand in China today (original in Chinese) |
| Journal: | China Business and Market (c)
1996 : 4, p.42-44 |
| Index terms: | CONSUMER DEMAND CHINA |
| Language: | chi |
| Abstract: | The Chinese consumers today now prefer taking realistic attitude toward consumption to seeking trademark products. They both seek fashion to keep identical with the social trends and the persons similar to themselves, and seek individual character demand to show their own uniqueness and personality. In addition, the demand for convenience, comfortable and-functions is becoming increasingly strong. "A commodity cheap but good" is no longer their only choice. The demand of cultural consumption will increase again. |
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