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| Author: | Lampel, J. Mintzberg, H. |
| Title: | Maatwerk? Met mate! |
| Journal: | Holland Management Review
1996 : 51, p. 47-56 |
| Index terms: | PRODUCT DIFFERENTIATION PRODUCT POLICY CONSUMER RESEARCH CONSUMER DEMAND CORPORATE STRATEGY MASS PRODUCTION |
| Language: | dut |
| Abstract: |
SCIMA