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| Author: | Gu, Jiantand |
| Title: | The influence of age composition on Market Demand (original in Chinese) |
| Journal: | Market and Demographic Analysis (c)
1996 : 3, p.33-34 |
| Index terms: | POPULATION MARKET RESEARCH CONSUMER DEMAND |
| Language: | chi |
| Abstract: | Population fluctuation and its development trends are important factors for reference. when we want to know the characteristics of consumers and predict the fluctuations of market demand. The age composition would exert a profound influence on the market demand. The market marked by age, in particular will present different scales of demand with the population in a certain age group. The discrepancies in the age composition between different regions and between urban and rural areas will also affect market demand. Therefore, to meet the need of market study, we should make more detailed division of age groups so as to tally with the principles of market management and elaborate division. |
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