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| Author: | Cai, Jianhua |
| Title: | Creating demand: a new concept in modern marketing (original in Chinese) |
| Journal: | Economic Management (c)
1998 : 8, p.46-47 |
| Index terms: | MARKETING MARKETING CONCEPT CONSUMER DEMAND |
| Language: | chn |
| Abstract: | Creating demand means regarding science and technology as the turning point to tap the subconscious consumption demand, to develop new products which satisfy such kind of consumption demand and use them to guide, enrich and improve consumption, and to form our own specific market. Ways for enterprises to create the concept of demand are as follows: technological innovation, application of technology, combination of products, transfer of market. Furthermore, enterprises have to achieve the following: focusing on scientific research, increase technological inputs, attaching importance to the creation and combination of marketing policies, paying attention to the unification of enterprises, consumers and the society. |
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