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| Author: | Li, Xin |
| Title: | Analysis of urban residents' consumption structure at present stage and adjustment of enterprises' production and marketing tactics (original in Chinese) |
| Journal: | Journal of Beijing Institute of Business (c)
1998 : 4, p.48-50 |
| Index terms: | CONSUMPTION CONSUMER DEMAND MARKETING COMPANIES INDUSTRIAL SELLING CHINA |
| Language: | chn |
| Abstract: | The Chinese urban residents' consumption structure tend to shift from seeking quantity to seeking quantity, from being subsistence oriented to being develop oriented and ease and conforts oriented, from being duplicate and single to being multitiered and diversified. So enterprises production and marketing tactics should be adjusted for adapting to the changes. Enterprises must have the awareness that consumers are God. They should fix their eyes both on today's market and on tomorrow's market. They should also develop new products continuously, foster the new concept of taking science and technology as the guidance and quality as their life, control strictly the production and scale of operation of the products in great demand. |
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