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| Author: | Su, Renxian |
| Title: | Desolation on "Silver Hair" market while countless business opportunities in industry for the old (original in Chinese) |
| Journal: | China Market (c)
1998 : 10, p.32-33 |
| Index terms: | CONSUMER DEMAND MARKET POTENTIAL CHINA |
| Language: | chn |
| Abstract: | China will soon become an aged society, but the "silver hair" market is desolate. Mr. Cheng Yong from Chinese Society for the Aged believes that the prospects for the development of "silver hair" market is extremely optimistic. A massive consumption crowd of the aged lays a solid foundation for the prosperity of "silver hair" market. Great diversity among areas throughout China and different levels of demands provide various alternations for the development of the industry for the aged Gradual Improvement in old people's consumption abilities creates necessary conditions for the growth of "silver hair" market. As long as goods and service supplied by the society satisfy old people's demands, the prosperity of "silver market" is just round the corner. |
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