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| Author: | Xiao, Zhang |
| Title: | What does the rural market need (original in Chinese) |
| Journal: | China Market (c)
1998 : 4, p.36-37 |
| Index terms: | MARKET POTENTIAL CONSUMER DEMAND RURAL AREAS CHINA |
| Language: | chn |
| Abstract: | In the 1990s, the consumption of the rural residents has become the keys to encouraging the national economic growth. However, it is infeasible to simply take the rural market as the distributing center of the civil unsalable goods. The survey on the farmers' consumption indicates: 1. The household electrical appliances farmers need should possess the rural characteristics with moderate price, trustworthy quality and good service provided so that the goods can be well received by farmers. 2. Demand of farm machinery, motorbikes is increasing. 3. The market of newspapers, magazines and books has great potentialities. 4.The demand the telecommunication market such as lamps and telephones has gone up not down. |
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