search query: @indexterm Consumer demand / total: 281
reference: 272 / 281
Author: | Fennell, G. |
Title: | Consumers' perception of the product-use situation. |
Journal: | Journal of Marketing
1978 : 2 APR VOL.42 p.38-47 |
Index terms: | CONSUMER DEMAND CONSUMER EXPECTATIONS MARKET SEGMENTATION |
Language: | eng |
Abstract: |
SCIMA