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| Author: | Vogelheim, P. (et al.) |
| Title: | The importance of courting the individual investor |
| Journal: | Business Horizons
2001 : JAN-FEB, VOL. 44:1, p. 69-76 |
| Index terms: | Investors Investment planning Individual behaviour |
| Language: | eng |
| Abstract: | The profile of the 'typical' individual investor is changing. It is no longer the stereotype of an older, affluent, white, college-educated male. It is no longer safe to assume that all individual investors are long-term players. There are roughly only 50,000 day traders in the U.S., but they are growing in force in the marketplace" |
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