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| Author: | Louviere, J. J. Hensher, D. A. |
| Title: | Using discrete choice models with experimental design data to forecast consumer demand for a unique cultural event. |
| Journal: | Journal of Consumer Research
1983 : DEC, VOL. 10:3, p. 348-361 |
| Index terms: | CONSUMER DEMAND LEISURE INDUSTRY FORECASTING DECISION MODELS CHOICE THEORY |
| Language: | eng |
| Abstract: |
SCIMA