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| Author: | Kaserman, D. L. Mayo, J. W. |
| Title: | Advertising and the residential demand for electricity. |
| Journal: | Journal of Business
1985 : OCT, VOL. 58:4, p. 399-408 |
| Index terms: | ENERGY CONSUMPTION ELECTRICITY SUPPLY INDUSTRY ADVERTISING EFFECTIVENESS CONSUMER DEMAND |
| Language: | eng |
| Abstract: |
SCIMA