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| Author: | McCann, J. M. Reibstein, D. J. |
| Title: | Forecasting the impact of socioeconomic and demographic change on product demand. |
| Journal: | Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 415-423 |
| Index terms: | PRODUCT DEVELOPMENT MARKET FORECASTING CONSUMER DEMAND |
| Language: | eng |
| Abstract: |
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