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| Author: | Theil, H. |
| Title: | Can economists contribute to marketing research? |
| Journal: | Sloan Management Review
1979 : SUMMER, VOL. 20:4, p. 19-29 |
| Index terms: | ECONOMISTS CONSUMER DEMAND CONSUMPTION ECONOMETRIC MODELS MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA