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| Author: | Schneider, V. |
| Title: | Bevolkerungsentwicklung und Konsumguternachfrage in der Bundesrepublik (Population growth and consumer demand in FRG) |
| Journal: | Marketing
1990 : VOL. 12:4, p. 272-278 |
| Index terms: | DEMOGRAPHY CONSUMER DEMAND FEDERAL REPUBLIC OF GERMANY |
| Language: | ger |
| Abstract: | The main demographic trends in FRG are: a slight population growth, ageing of the population, rising importance of ethnic minorities and irregularities in demographic structure due to ageing baby boomers and immigration waves.Lessons for marketing: special supply for small- sized households and ethnic communities is needed and a revision of traditional life-cycle concept of market segmentation. |
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