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| Author: | Naor, J. Schmutzler, O. |
| Title: | Demand research and the planning of consumer goods supplies in a centralised socialist system - the case of the former German Democratic Republic. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:8, p. 13-31 |
| Index terms: | CONSUMER DEMAND MARKET RESEARCH SOCIALISM GERMANY |
| Language: | eng |
| Abstract: |
SCIMA