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| Author: | Garcia, S. M. (et al.) |
| Title: | Profit maximization versus disadvantageous inequality: the impact of self-categorization |
| Journal: | Journal of Behavioral Decision Making
2005 : JUL, VOL 18:3, p. 187-198 |
| Index terms: | decision making decision theory choice theory PROFIT profit inequality individual behaviour |
| Freeterms: | profit maximization self-categorization |
| Language: | eng |
| Abstract: | Choice theory claims that individuals tend to choose a more lucrative but disadvantageously unequal payoff over a less profitable but equal one. This article suggests that self-categorization can shift interpersonal social coamparison concerns to the intergroup level and make trading disadvantageous inequality for greater profit more difficult. The paper includes three studies, all showing that profit maximization diminishes when recipients belong to different social categories. Studies 2-3 also include some further aspects of self-categorization in decision making. |
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