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| Author: | Cohan, P.S. |
| Title: | When the blind lead |
| Journal: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 65-70 |
| Index terms: | corporate planning crisis management marketing strategy decision making problem solving consultants |
| Language: | eng |
| Abstract: | It is called confirmation bias. When facing a major decision, one exhibits an unwillingness to admit conflicting data, no matter how salient to influence a closed point of view. This article examines the disease offering a cure. |
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