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| Author: | Herbig, P. Day, K. |
| Title: | Managerial implications of the North American free trade agreement |
| Journal: | International Marketing Review
1993 : VOL. 10:4, p. 15-35 |
| Index terms: | USA CANADA FREE TRADE EUROPEAN COMMUNITY MEXICO |
| Language: | eng |
| Abstract: | The United States has entered into a tripartite Free Trade Agreement with Canada and Mexico with a planned 1 January 1994 debut. What are the possibilities of a North American Market being formed? What are the potential threats that could undermine NAFTA? What are the necessary prerequisites for this to occur? What would it look like? The authors examine these issues and attempt to provide answers to the questions. The article provides recommendations for marketers. |
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