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Author:Kolay, S.
Shaffer, G.
Title:Bundling and menus of two-part tariffs
Journal:Journal of Industrial Economics
2003 : JUN, VOL. 51:2, p. 383-403
Index terms:Bundling
Consumer behaviour
Tariffs
Language:eng
Abstract:Inducing self-selection among different segments of consumers is an important issue in pricing. Some companies induce self-selection by offering a menu of two-part tariffs (e.g., different rate plans) and letting consumers select the tariff and quantity they prefer. Other companies induce self-selection by offering a menu of price-quantity bundles (e.g. different package sizes) and letting consumers select form among these bundles. It is shown that bundling is more profitable absent cost considerations.
SCIMA record nr: 250896
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