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| Author: | Puppis, Manuel |
| Title: | National media regulation in the era of free trade -The role of global media governance |
| Journal: | European Journal of Communication
2008 : DEC, VOL. 23:4, p. 405-424 |
| Index terms: | free trade regulations liberalization |
| Freeterms: | media |
| Language: | eng |
| Abstract: | There is a growing emphasis on free trade in global media governance. This can change the foundations of media regulation. US government pushes for further liberalization of audiovisual services under the umbrella of the General Agreement on Trade in Services (GATS). Other countries are still less enthusiastic. These countries see the World Trade Organisation (WTO) as a threat to their media culture. In this paper the implications of the GATS for societal regulations of the media and the role of UNESCO's new Convention on Cultural Diversity (CCD) are discussed. The result indicates that the liberalization of audiovisual services will prevent several media regulation measures. In addition, UNESCO's efforts to promote and protect cultural diversity appear unlikely to stop this development. |
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