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| Author: | Crittenden, V.L. (et al.) |
| Title: | Deregulation of professional accounting services in the United Kingdom : Integrating marketing and accounting |
| Journal: | Journal of Strategic Marketing
2003 : MAR, VOL. 11:1, p. 37-53 |
| Index terms: | DEREGULATION REGULATED INDUSTRIES PRICING PROMOTION ACCOUNTING PROFESSION |
| Language: | eng |
| Abstract: | This article considers the use of traditional marketing concepts of the accounting profession. These traditional marketing concepts are pricing and promotioning. Pricing and promotional strategies are examined through accounting firms in the UK before the 1984 deregulation. |
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