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| Author: | Steinle, C. Eggers, B. |
| Title: | Strategic planning for insurance companies |
| Journal: | Management International Review
1994 : VOL. 34:2, p. 149-164 |
| Index terms: | STRATEGIC PLANNING INSURANCE COMPANIES MANAGEMENT |
| Language: | eng |
| Abstract: | The authors elaborate some possibilities how to use "classic" instruments like the portfolio analysis or the scenario technique in insurance companies. In reference to a case study, it is illustrated how a direct-insurance company could benefit by identifying risks and opportunities using strategic planning concepts. The strategic methods and particularly the acting combination make an important contribution to a planning and control system which tries to plan the future. |
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