search query: @indexterm DECISION MODELS / total: 288
reference: 32 / 288
Author: | Lilien, G.L. Rangaswamy, A. Matanovich, T. |
Title: | La era de la ingenieria de marketing. El "marketing conceptual" no sirve para seguir avanzando. |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 16-18 |
Index terms: | MARKETING DECISION MODELS MANAGERS |
Language: | spa |
Abstract: |
SCIMA