search query: @indexterm Decision models / total: 288
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| Author: | Lilien, G.L. Rangaswamy, A. Matanovich, T. |
| Title: | La era de la ingenieria de marketing. El "marketing conceptual" no sirve para seguir avanzando. |
| Journal: | Harvard-Deusto Marketing & Ventas
1998 : SEP-OCT, 28, p. 16-18 |
| Index terms: | MARKETING DECISION MODELS MANAGERS |
| Language: | spa |
| Abstract: |
SCIMA